The Butterfly

Lady A is an iconic rosé wine brand featuring a butterfly artwork by renowned British artist Damien Hirst, celebrated for his exploration of themes such as life, death, and beauty, often through the use of butterflies in his art.

Originally created exclusively for Soho House, Lady A incorporates Hirst’s iconic butterfly motif to symbolize the “social butterfly” - the vibrant members and the dynamic community that have shaped Soho House into the global brand it is today.

Together, the collective energy of these “social butterflies” embodies the “Butterfly Effect,” where small actions and interactions create ripples than can build to tidal waves. Lady A is more than just a wine - it’s a celebration of connection, community, and the power of the people who bring it to life.

Be part of the Butterfly Effect.